❋

Magnetic by Design.

Identity-led BRANDS designed to grow.

I translate identity into brand.

So your Brand speaks before you do.
➞ I help founders step into the identity their business requires,
and build the brand that supports it.

The BrandFusion™ approach
Illustration of Earth wearing a sweater with a dashed measurement line around it, accompanied by text 'Thinking beyond the linear' and the phrase 'For the planet' in stylized green letters.
Logo with the text "The Hive" inside a speech bubble, with a dotted green background pattern.
Multiple smartphone screens displaying colorful promotional graphics for The Hive, an organization for aspiring VA's, with text encouraging straightforward communication, growth, and support.
A stylized logo featuring a shooting star with a gradient of purple and blue, surrounded by the text 'PURPLE STAR & VACH' in circular arrangement, with a small star symbol and three diagonal streaks indicating motion.
Collage of marketing materials and branding for Purple Star HR & VA Consultancy, featuring purple, blue, and black color schemes, with star-themed logos, lanyards, and images of staff and digital content.
Green tote bag with white and turquoise text reading "Socially Shared, The Supportive Business Network" on an orange background.
A round green sticker on a yellow background with the words "for a food resilient Folehill community" and "feeding coventry"
Business cards for Sarah Wagner Therapy featuring a pattern of green fern leaves and a black circle with white cursive text of her name, and other cards with a pink background and dark green numbers and text.
Four circular logos with the text 'for a food resilient city,' 'FoleShill Community Centre,' and 'feeding Coventry,' each in different colors: blue, yellow, green, and white, on a green background.
Close-up of a green and white logo for Feeding Coventry, which features a stylized illustration of a food truck with a person reaching out and food items. The logo includes the text "Feeding Coventry" and "food resilient city".
Logo for Nags & Hounds with a pink illustration of a dog's head and green text, including a pink tagline 'Flexible Care'.
Logo with pink text 'N&H' and green circular text 'Providing a caring home environment during a COVID a caring home environment during a COVID' on a dark blue background.
Two business cards for Nig & Hounds, a dog care service, on a yellow background. One card is white with a pink logo and green text, the other navy with pink, green, and white text. Both cards display the services offered, the name 'Sarah,' an email a
Pink text that says "bougie aroma" on an orange background, with stylized steam lines next to the word "aroma."
A scented candle in a tumbler with a label reading 'bougie aroma' and 'passionfruit martini,' next to a matching decorative box with an abstract pattern of purple, orange, black, and beige colors.
Logo for Whitestone Studio with a white stone and contemporary text.
Logo with a half sun and rays, the text 'MAYAN' inside a rounded rectangle, and the word 'DEVELOPMENTS' below.
Logo for Poppy's featuring a stylized flower and the text 'Entertainment & Events Poppy's' on an orange background.
Colorful collage of promotional cards for Bottle Bazaar, featuring questions and tips about wine, with illustrations of wine bottles.
Person holding a teal card with gold foil logo and text for The Oracle Club, against a pink background.
A smartphone displaying a social media post with a blue ocean background and white text that says, 'Helping powerful souls reconnect with their wisdom and intuition.' Surrounding the phone are various printed cards and images with similar ocean and s
Elegant logo featuring intertwined dark green letters B, O, and B with floral elements and a small "of" written in cursive.
Design branding boards for Blooms of Burbage, a floral business. Features include logo concepts, color palette, font samples, and various branded materials like business cards, packaging, and social media graphics.
A bouquet of pink and peach flowers in a green bag with the words 'Bloom of Bundle' and 'K S McCarthy-Mandley' printed on it, against a light background.
Wildwood Coaching logo with blue background and white text.
Logo for Shape Surveyors, a company specializing in residential surveys and valuations, with the company's name and tagline on a dark blue background.
A woman with short blonde hair, red glasses, and red lipstick, wearing a leather jacket and a graphic T-shirt, shouting with her mouth open, on a white background with abstract doodles and the text 'Ben Kits!' in red.
Multiple copies of a report titled 'Occupational Therapy Assessment Report' in different colors, some with illustrations of women in wheelchairs on the covers.
Stylized illustration of a person riding a bicycle on a green background, wearing a helmet and sporting a black and white patterned shirt.
Person holding a green poster with white and black text and illustrations about circular systems outdoors.
Colorful doughnut-shaped rings with text promoting website-related phrases, such as "No Fufs!" and "Wonderul Websites!" on a dark background.
A woman with long brown hair wearing turquoise earrings and a black top, is looking up and pointing upward with her right index finger. Behind her is a white wall with a decorative cutout and a large graphic text that reads 'PRO Copy Creation Linda R
Brochure and bookmark on yellow background. The brochure has a green cover with a vertical yellow and white banner featuring the text 'SU Shelley Wilson Writing Mentor' and 'Where do I begin?' with a vintage telephone illustration. The bookmark displ
A mobile phone screen displaying a marketing design with a jungle background of leafy plants. The design features the text 'The Wilding Effect' in a circular arrangement, with a small white paragraph underneath that reads 'Manageable marketing withou

Independent brand identity strategist & designer for founders ready to be recognised.

Your brand isn’t there to look nice.
It’s there to do a job.

To communicate who you are.
What you stand for.
And why the right people should
choose you.

Find out more.
A woman with shoulder-length hair, wearing a textured sweater, standing in a room with framed artwork and posters, looking to the side with a slight smile.

I’m an award-winning brand identity strategist and creative
designer with nearly 30 years experience shaping brands across sectors, stages and industries.

I work with founders who are awesome at what they do, but know their brand hasn’t caught up with who they are now - or where their business is heading.

My work is identity-led.
I don’t start with visuals, trends or templates.
I start with YOU.

Hi, I’m Nic…

How I work
A woman with blond hair, wearing a Star Wars t-shirt and dark jeans, is sitting on a chair, laughing, with her hand on her neck. A yellow smiley face is drawn on the bottom right corner of the image.

BrandFusion™ is my identity-led approach to branding.

Through a refined process, I uncover what makes you distinct, what you stand for, and how you want to be recognised - then fuse your personal identity, business strategy and visual identity into one coherent brand system.

This is branding designed from the inside out.
Not branding for visibility.
Branding for recognition.

The result isn’t just a brand that looks good.
It’s a brand that fits - and speaks for you, before you do.

The BrandFusion™ approach

  • “…her engagement and input were fabulous from the start, right through the design process”

    – Sarah S. Nags & Hounds

  • "Not only is she just a lovely person, she is really professional and takes the time to find out who you are and what you want"

    – Kelly W. Amukelani Counselling & Training

  • "I've worked with Nic over a number of years now, on different projects and every time she has over delivered. Nic's attention to detail and professionalism gives you confidence"

    – Tracey N. Entrepreneur

  • "Nic created the original branding and logo for Bottle Bazaar over 7 years ago and all this time later we still love it. So when it was time to add to the identity with a new logo for the Bottle Bazaar Wine Club i knew she was the one to do it "

    – India M-R. Bottle Bazaar

  • "The quality and thoroughness of her designs is amazing and she got the concept bang on first time!"

    – Sarah S. Nags & Hounds

  • This is one of the best business investments I’ve made so far. Nic made me realise that not only standing out from the crowd, but having your own unique identity, is the most important thing for any business, and she’s totally right.

    Angela Casey, The Small God Salon

  • "I would highly recommend Nic. She helped me with all of the designs for my new business. Great service. Great results.

    – Brett Y. Intune Bodycare

  • "Nic is amazing at what she does, so creative and she understood exactly the image I wanted to portray..."

    – Rebecca H. Sleepytime Solutions

  • ...and is honestly just an all round amazing person who I am so happy to work with! I would highly recommend Nic."

    – Rebecca H. Sleepytime Solution

  • Colette McBeth

    “I love colour but my visual branding was all over the place. I'd go into Canva and choose my 'brand colours and fonts' but they never seemed to work together. I came to Nic initially for branding for my programme but I quickly saw the benefit of going all in. She was amazing, managing to take the ideas inside my head and transform them into a bold, punchy visual identity that is totally me. I've already had lots of compliments and it's made creating sales pages and socials 100 x easier. For the first time ever I have the visuals to match my message.”

  • "My ethos stands out, thanks to Nic’s hard work, and I’m unique!"

    Angela Casey, The Small Dog Salon

Explore working together

A short, no-pressure conversation
to see if we fit.